Brand Registry is table stakes, not a solution. Enrollment gives your complaints weight and unlocks reporting tools, but nothing in the program watches your catalog, finds counterfeits, formats evidence, files complaints, or tracks cases. All of that is still on you.
Faster reporting paths, stronger standing for your trademark claims, and some automated protections against obvious listing abuse. Those are real benefits, and any brand selling on Amazon should enroll. But tools without an operator are shelfware.
Volume and follow-through. A growing brand can have dozens of live counterfeits at any moment, each needing evidence formatted a specific way, each case needing daily tracking, and each removed seller needing a watch for re-listing. Teams start this process strong and quietly stop around week three.
Enroll in Brand Registry, document your trademarks and photography, and then decide honestly whether daily enforcement is a job your team will sustain. If not, hand it to a service whose entire job is running that loop.